Did you notice the new advertisement for funny reviews at Amazon? On the homepage, there is an ad that says, “You Guys Are Really Funny.” It’s not an external ad; it links to an Amazon page. The page features 10 different products (only the last one is a book). Each has 3 funny customer reviews.

If you haven’t seen these funny reviews, you should check them out:

https://www.amazon.com/gp/feature.html?docId=1001250201

They are pretty hilarious.

Why did Amazon do this?

• Perhaps to share something funny and put customers in a good mood.
• Maybe to help try to improve the perception of customer reviews.
• Possibly to encourage customers to write product reviews – showing that you can be creative and have fun with it.
• It could be to generate more reviews of products other than books, since 9 out of 10 of the products featured weren’t books.
• There might not be just one reason…